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So far Christiane has created 230 blog entries.

Effective storytelling for B2B marketers

By | May 5th, 2016|English, English posts|

B2B marketers know that storytelling is a key part of their marketing arsenal. [...]

3 Poisonous B2B Marketing Metaphors

By | December 7th, 2012|English|

The figurative language of metaphor is very powerful and often used in marketing [...]

The effect of colour

By | October 31st, 2012|English|

  Colour is everywhere, it’s a constant. Colours are affecting our moods and [...]

3 S’s for Successful Content Marketing

By | September 22nd, 2012|English|

Today, content – in its multitude of formats – is the driver of [...]

Content: Top Marketing Priority in 2012

By | August 20th, 2012|English|

  According to Altimeter, content is the new marketing equation. At the end [...]

Five levers for change

By | March 26th, 2012|English|

How Unilever inspires people While most people say they are concerned about sustainability [...]

The 4 C’s of Marketing

By | December 28th, 2011|English|

I'm sure you have noticed the 4 coloured and intertwined C's of our [...]

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