Today, content – in its multitude of formats – is the driver of audience interaction and engagement.

    A successful content marketing is based on a smart communications strategy built on three key ingredients:

    1. SEARCH: Know your audience, speak like your audience.
      Make your content accessible, easy to use and easy to view.
    2. SOCIAL: Build deeper relationships with your customers. Engage across all channels.
      Create content your audience will want to share & participate.
    3. SYNDICATION: build authority through content, context and curation.
      Focus on your content creation process.

    Presentation made by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at Content Marketing World 2012 #CMWorld , in Columbus, OH on Sept. 6, 2012